Email deliverability is a complex issue influenced by many factors, but several common technical misconfigurations can lead to increased bounce rates and emails landing in spam folders. If you are experiencing a sudden drop in performance, review the following key areas:
1. Verify Your DNS Configuration
A primary cause of poor domain reputation is incorrect DNS settings. Email providers check records like CNAME, SPF, and DKIM to verify that you are a legitimate sender.
- Action: Ensure that your DNS records are correctly configured for your sending domain. An incorrect or missing configuration can lead to emails being rejected or flagged as spam by major email providers.
2. Use Secure HTTPS Links in Email Content
Spam filters, such as Spamhaus, heavily penalize emails containing insecure links. Using http:// instead of https:// for links in your email body is a major red flag and can cause your sending IP address to be blocklisted.
- Action: Always use the secure
https://protocol for all links in your email templates and content.
3. Understand "Processing Errors" in Statistics
Sometimes, what appears as a "processing error" in your campaign statistics is not a technical failure. Our system automatically prevents sending emails to users who have previously unsubscribed or whose addresses have resulted in a hard bounce.
- Note: These "errors" are often an indication that your list is being cleaned correctly, which helps protect your sender reputation.
4. Be Aware of Automated Link Scanning
If you notice an unusually high number of clicks immediately after sending a campaign, this may be caused by automated security systems at the recipient's email provider. These systems "click" or scan every link in an email to check for malicious content before delivering it to the user's inbox.
- Note: This is normal behavior and is becoming more common as email clients increase their security measures (e.g., Apple Mail Privacy Protection).
Comments
0 comments
Please sign in to leave a comment.