Yes. You can target a specific list of users by creating a segment. There are two main approaches.
Method 1: Importing a CSV file
Best for one-time campaigns where you already have a static list.
- Prepare your list as a CSV file. The file must contain User IDs or Hardware IDs (HWIDs). Raw push tokens are not accepted by the segment import.
- In the Pushwoosh Control Panel go to Audience → Segments.
- Click Create Segment and select Import segment.
- Upload your file and follow the on-screen instructions.
- Once the import finishes, the segment is ready for targeting.
If you already know the User IDs and do not want to upload a file, you can instead click Create Segment → Build Segment and pick the User ID filter under Add filter by, then paste the IDs directly.
Method 2: Using tags (recommended for dynamic lists)
More flexible and automated — assign tags from your backend or SDK and Pushwoosh keeps the segment up to date.
- Assign a tag to the users you want to target, for example
special_offer=true. - Go to Audience → Segments and click Create Segment → Build Segment.
- Add a condition on that tag, for example “Tag
special_offeristrue”. - The segment now automatically includes every user carrying the tag — no re-upload needed for each campaign.
Sending to your segment
- Start composing your push notification.
- At the audience selection step, choose to send to a segment.
- Pick your segment from the list.
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