How can I send push notifications to users when they enter a specific location like an airport, a store, or a new city?

You can send location-based push notifications using two primary features: Geozones for specific points of interest and Segments for broader areas like cities.

Targeting Specific Locations with Geozones

For precise locations like airports, train stations, or individual stores, you should use Geozones. A Geozone is a virtual geographic boundary you define on a map. You can trigger automated push notifications when a user's device enters or exits this predefined area.

• Range: You can set the radius for a Geozone between 50 and 1000 meters.
• Multiple Locations: If you want to target users entering any one of several locations (e.g., any airport in a country), you can group individual Geozones into a Geozone Cluster. You can then create a single automated campaign in Customer Journey that uses the "User Enters Geozone Cluster" event as a trigger.

For more details, see our documentation on Geo-based Pushes.

Targeting Broader Areas with Segments

If you want to target users based on the city they are in, you can use Segments. You can create a dynamic segment of users by applying a filter based on the "City" tag (e.g., "City is London"). Pushwoosh automatically collects this information if location services are enabled on the user's device.

Important Requirements

For any location-based targeting to work, please ensure the following:

1. SDK Integration: The Pushwoosh SDK must be correctly integrated into your mobile application.
2. User Permissions: Your app must have the necessary permissions from the user to access location services on both iOS and Android.
3. Background Location (Android): For Android apps, you may need to get approval from the Google Play Store for background location access.

Pricing and Availability

The cost of using this feature is not based on the number of notifications you send. Instead, our pricing is primarily determined by your number of Monthly Active Users (MAU) or Subscribers. The number of Geozones you can create depends on your subscription plan. For more information, please visit our Pricing page.