How can I send personalized WhatsApp campaigns and avoid my account being blocked?

Yes, you can send personalized (dynamic) WhatsApp messages to large audiences using Pushwoosh campaigns. However, to avoid having your account blocked or restricted, it is crucial to comply with Meta's (WhatsApp's) policies.

Pushwoosh facilitates the sending of messages, but Meta enforces the rules. Here are the key guidelines to follow:

• Use Pre-Approved Templates: You must use a Message Template pre-approved by Meta to initiate a conversation with a user. You can only send custom, free-form messages if you are replying to a user who has contacted you first, and only within a 24-hour window.
• Obtain User Opt-In: You must get explicit consent from users before sending them any messages on WhatsApp.
• Respect Messaging Limits: Meta imposes limits on the number of business-initiated conversations. Initially, this is often limited to 250 conversations per phone number within a rolling 24-hour period.
• Maintain a High-Quality Rating: If many users block or report your messages, Meta may restrict your phone number due to a high spam rate.
• Format Phone Numbers Correctly: Ensure all phone numbers are stored with the whatsapp: prefix followed by the full international number (e.g., whatsapp:+15551234567).
• Use Public Image URLs: If your messages include images, the URL must be a direct, publicly accessible link.

Personalization in Pushwoosh

You can personalize your WhatsApp messages using:

• Dynamic Content: Use Tag values to insert user-specific information, such as their name.
• Liquid Templates: Implement more advanced logic based on user attributes or preferences.
• Template Placeholders: Fill placeholders in your pre-approved WhatsApp templates with user data from your Pushwoosh account.

You can send these campaigns using the Customer Journey builder in the Pushwoosh Control Panel or automate them via the createWhatsAppMessage API method.

For more detailed information, please see our documentation: 
* WhatsApp Messages Overview 
* How to Send WhatsApp Messages