Why don't I see Tag updates in the Events History?

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The Events history tab in a user profile shows events. That includes:

  • Custom events you track with the /postEvent method or the SDK — for example product_purchased or level_completed;
  • Default system events collected by the SDK, such as PW_DeviceRegistered or PW_ApplicationMinimized, along with their attributes.

Pushwoosh stores this event log for each user for up to one year.

Updating a user's Tags — whether through the Update user profile element in a Customer Journey or via the /setTags method — is a different kind of operation. It changes profile data rather than recording an action, so tag updates are not events and by design do not appear in the Events history tab. This is expected behavior.

To see the current values of a user's tags, use the User overview tab of the user profile instead. If you need an audit trail of a profile change, send a custom event alongside the tag update so the change is recorded as an event too.

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