How can I create a segment to send messages only to users who have received fewer than a certain number of push notifications recently (e.g., less than 2 pushes in the last 7 days)?

To control messaging frequency and target users who haven't been recently overwhelmed with notifications, you can create a segment using the PW_NotificationSend event. This event is recorded each time a push notification is sent to a user.

Steps to create the segment:

1. Navigate to your segmentation tool within the platform.
2. Create a new segment.
3. Add a filter condition based on Event activity.
4. Select the PW_NotificationSend event.
5. Configure the condition. For example, to target users who received 1 or 0 push notifications in the last 7 days (thereby excluding those who received 2 or more), set it as:
   • PW_NotificationSend event occurred less than 2 times in the last 7 days.
   • Alternatively, you could use a condition like PW_NotificationSend event occurred exactly or less than 1 time in the last 7 days.

Important Notes:

* The PW_NotificationSend event begins collecting data from the moment it is activated in your project. Segmentation based on this event will only consider notifications sent after its activation.

* If you are interested in segmenting based on users who opened notifications rather than just received them, you can use the PW_NotificationOpen event with similar frequency conditions, assuming this event is tracked in your project.

* For a broader, automated approach to managing message frequency across different channels (push, email, in-app), consider using the Global Frequency Capping feature. Please refer to our documentation for more details on setting this up.