If your WhatsApp messages containing images are not being delivered correctly within a Customer Journey, the issue often relates to how the image is hosted and linked.
WhatsApp's backend (Meta) has specific requirements for image URLs used in messages:
- Direct & Static Link: The URL must point directly to the image file itself (e.g., ending in
.jpg,.png) and should be static, meaning the URL doesn't change. - Public Accessibility: The image must be publicly accessible online without requiring any login or special permissions.
Common Problem: Using links from file-sharing services like Google Drive, even if set to "Anyone with the link," typically does not work. These services typically provide access points or preview pages, not direct, static links to the image file that Meta's system requires.
Solution: To ensure your WhatsApp messages with images are sent successfully:
- Host the image on your own web server or use a Content Delivery Network (CDN).
- Ensure the URL you use in your WhatsApp template is a direct, publicly accessible link to the image file.
- Verify the link works by pasting it directly into a browser; it should display only the image.
- Ensure your WhatsApp message template is approved by Meta for including an image.
After updating your WhatsApp template with a valid, publicly hosted image URL, test the Customer Journey step again.
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