How can I track specific conversions, like purchases, that happen after a user clicks a deep link in a push notification?

While Pushwoosh automatically tracks push notification opens and clicks (including deep link usage if configured), tracking specific downstream conversions like a purchase requires sending that information back to Pushwoosh from your application.

You can achieve this using Tags:

1. Identify the Conversion Point: Determine the exact moment in your app's code when the purchase (or desired conversion) is successfully completed after the user has arrived via the deep link.
2. Send Tags: At that conversion point, use the Pushwoosh SDK's setTags method to send relevant data about the conversion. This data could be:
   • A simple confirmation tag (e.g., {"purchase_completed": true}).
   • Details about the purchase (e.g., {"product_id": "SKU123", "purchase_value": 29.99}).
   • Any other relevant information you want to associate with the user's profile based on this conversion.

By sending these Tags, you can later create segments based on users who performed the specific conversion (e.g., segment users with the Tag purchase_completed equals true) or analyze this data alongside push campaign performance.