A FAIL status in Message History (Campaigns → One-time messages) means the message could not be sent. Fail is a final status: the message isn't retried automatically, so it has to be created and sent again.
Click the message name to open Message stats. Its Overview tab shows a notice with the reason:
| Notice | What to do |
|---|---|
| Its audience filter could not be built. Check the segment conditions | Open the segment, check its conditions, and send the message again. |
| Its segment no longer exists | Choose an existing segment and send again. |
| The application of its segment no longer exists | Choose a segment of an existing application and send again. |
| Its email category was deleted | Choose an existing email category and send the email again. |
| Its send date is missing or invalid. Schedule it again | Create the message again and set its send date. With Best time sending, the same notice appears when there is no valid day to send on. |
| Because of an internal error. Contact support and share the message code | Contact Support with the message code. |
If sending stopped after part of the audience was already reached, Message stats shows the numbers collected so far with the notice Sending stopped because of an error, so this message's numbers are incomplete.
If the notice appears again after you resend, contact Pushwoosh Support with the message code (the Message code button at the top of Message stats).
Learn more: Why a message failed
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