Why is the user count on the main project list different from the count on my project's dashboard?

The Projects page and the Project overview page count different things, so their numbers usually don't match.

On the Projects page, each project row shows:

• Audience now: contacts who can receive messages right now, meaning devices with a push token, email addresses, and phone numbers. Below it is the total number of contacts in the project. This is a snapshot of today.
• New contacts, Sent, and Opened messages: activity over the last 30 days.

Project overview reports on the date range you pick (the last 30 days by default) and uses its own metrics:

• MAU and DAU count active users, not contacts you can reach.
• Channel reach counts User IDs as of the last day of the selected period. Its Total contacts includes users with no device, who count as Unreachable.
• User distribution by platforms counts a user once on every platform they're reachable on, so platforms can add up to slightly more than the project total.

Common reasons for a mismatch:

• Different moments. Audience now is today; Project overview cards show the last day of the selected period.
• Devices vs. users. Audience now counts devices, email addresses, and phone numbers; Channel reach counts User IDs.
• Platform filter. On the Push tab of Project overview, check that the platform dropdown is set to All platforms.

To compare activity across all projects for the same period, click All projects report on the Projects page. Its columns count events in the selected period, not your current audience.

Learn more: Projects page, Overview page