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    Gary Fenton

    Correct. There are a load of tags you get as standard such as city, country, device, language, OS, and a couple of others. But with a dev account you can only add 1 custom tag.

    If you want to make the most of it then use a list so the tag can contain multiple values set in your app.

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    Nikolai Polkhovskiy


    Actually, Gary_oo has provided absolutely correct answer.

    There are lots of default tags (you can read through the whole list here:, however you could create only one custom tag on the Developer plan.

    However, please note that the values for that tag are limitless (you can set unique values of that tag for each and every one of your subscribers)!

    Also, creating a List Tag would be a good idea if that fits your case!

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