To set Image Background Color via Pushwoosh Control Panel, you should specify the necessary color in the respective field from the Send Push form.
In case of using API request, please specify the necessary color in the following parameter:
"android_ibc": "#RRGGBB", // icon background color on Lollipop, #RRGGBB, #AARRGGBB, "red", "black", "yellow", etc.
You can find more detailed information about platform-specific /createMessage parameters by following the link below:
https://www.pushwoosh.com/platform-docs/api-reference/messages
Just check the platform specific parameters tab in the code block of the createMessage request guide:
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